Services

When You’re Ready to Get Clear, Get Focused, and Get Moving

I work with small to mid-sized teams who want to stop spinning and start making confident marketing moves.

As a strategic advisor, I bring insight, structure, and creative direction to help you clarify your audience, sharpen your positioning, and execute with purpose.

If you're launching something new—or finally making time to rethink what’s not working—I’ll help you build marketing systems that align with your goals and values.

You’ve got ideas. I help you make them real.

Explore how we can work together below.

Photo credit: Rita Chen

Marketing Strategy Development

Develop comprehensive marketing strategies and plans for growth.
Create digital and social media strategies to enhance online presence and amplify engagement.

Marketing Research and Audience Insights

Conduct a competitive landscape analysis
Provide strategic guidance on your marketing research needs; specialty includes audience segmentation, target market identification
Manage marketing research projects (vendor identification, RFP process if needed)
Develop data-driven strategies based on audience insights

Marketing Partnerships and Connections

Identify new marketing partnerships and growth opportunities.
Facilitate collaborations that expand market reach and influence.

Testimonials

"Rita was a valuable addition to our team at BarkleyOKRP. She integrated seamlessly into the agency during a time of need and supported us on two key projects for a tourism client: audience segmentation and international marketing. She was able to work in the strategy and account sides within the agency. Her calm and measured presence on the team was appreciated. It was a joy partnering with her and we highly recommend her for your marketing needs."

Nick Paul
President, BarkleyOKRP
Former Client of Rita Chen Consulting
"Rita is a trusted marketing partner to Chicago's First Lady Cruises. She has expertly identified and secured key partnerships that connect us to the vibrant happenings in Chicago. Beyond supporting our leisure tour product, Rita has also secured valuable advertising opportunities with leading meeting and event planner organizations to promote our private events and charter business. This year, her efforts have been crucial as we focus on IPW, which will be held in Chicago in 2025. We appreciate Rita's resourcefulness, transparency, and deep knowledge of the tourism and hospitality industry. "

Brie Agra
President, Chicago’s First Lady Cruises
Client of Rita Chen Consulting
“Rita was instrumental in Chicago's remarkable achievement of being named the Best Big City in the U.S. by Condé Nast Traveler readers for seven consecutive years (2017–2023). She revitalized a previously narrow and limited brand into an award-winning image-rich brand with sophistication and variety but more importantly, strategically targeted. This resulted in record occupancy and average daily rate performance. Rita's leadership and mentorship cultivated a talented team, and she managed complex city and state politics with grace. These experiences have enriched her wisdom and paved the way for her entrepreneurial journey, where she now helps transform organizations with her passion for marketing grounded in research and engagement.”

David Whitaker
President & CEO, Greater Miami Convention & Visitors Bureau
Managed Rita at Choose Chicago 2016 - 2021
“Rita Chen is a consummate marketer. Strategy and planning are particular strengths. Rita is an agile marketer as well. She has been able to transfer her skills into a variety of arenas with great success. Rita is equally adept at getting things done and with great attention to detail. She embraces technology and leverages it to provide greater impact which is so critical to being a modern marketer. Rita is creative, resourceful and not afraid of the un-navigated.”

Adrienne Nazon
Vice President External Relations and Communications, University of Illinois System
Managed Rita at University of Chicago Booth School of Business 2010 - 2012