Services
Helping you become the obvious choice.
Most businesses don’t lose to a better competitor. They lose to one that’s easier to understand. I find out why your customers and clients choose you, then build everything else on that answer. Start with a few hours a month or a defined project, and stop being someone’s second call.
Most people call me when something changes.
A key person leaves and the marketing knowledge walks out with them.
A new leader arrives and asks for the strategy, and there isn’t a clean answer.
A big project starts and exposes how much of the marketing foundation was never built.
The team is stretched past what it can carry.
Your business has changed, and your marketing still describes the old one.
Sometimes you need a senior marketing mind who can see what you’re too close to see. Sometimes you need to know whether your marketing foundation will hold. Often it’s both.
Any foundation can develop cracks or gaps. A crack is early damage you cannot see from the inside. A gap is a missing piece you can already feel. Both are fixable. Cracks are cheaper.
Spot any cracks or gaps, or confirm the foundation is still solid: 5 Signs Your Marketing Foundation May Have Cracks or Gaps
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When you bring me in as an advisor, I immerse myself in your business: your goals, your market, your challenges, and your opportunities. I bring questions, observations, and 25 years of perspective across very different industries and business models. That’s how I connect the dots you’re too close to see.
My career spans senior marketing roles in tourism, entertainment, CPG, higher education, and B2B, from 3M to DreamWorks to Choose Chicago. I’ve worked with lean budgets and with multimillion dollar campaigns. I’ve lived it from the inside, and that’s what makes my outside view useful.
One client brought me in for a senior marketing perspective on their marketing and client presentations. Within three months I was also interviewing their customers about one of their products. What those customers said became the next question, and they extended a fourth month to build a go-to-market strategy on the answers.
What this looks like in practice:
Up to 10 hours a month of advisory time
Go-to-market planning, working sessions, campaign reviews, and strategic counsel on what comes next
Investment: $4,000 a month
Minimum engagement: 3 months, because this work takes more than one conversation. After that, we reassess together.Want to see if advisory is the right fit? Let’s talk.
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Your website, LinkedIn, newsletter, and proposals all sit on a foundation: who you serve, why they choose you, and where you stand. When any part has cracks or gaps, everything built on it says something a little different. The wrong customers and clients show up, and you get compared on price.
How it works:
I start with what you know. Your business, your goals, and a brand audit of your three priority platforms.
I ask the people who matter most. A short survey goes to customers and clients you choose, and one-on-one interviews follow up on what it surfaces. People are more honest with someone from the outside.
I build the foundation from their words. What you believe gets tested against what they say.
You’ll walk away with:
Audience: an Ideal Client Profile (ICP). Who you serve and why they choose you. Already have one? We test it.
Value: a Unique Selling Proposition (USP). Why the right customers and clients pick you over every other option.
Positioning: a Brand Positioning Framework. The internal north star for every message and marketing decision that follows.
A brand audit of your three priority platforms. Where your message holds together, and where it says something different.
Investment: $12,000
Timeline: 8 to 10 weeksWant to find out why they choose you? Let’s talk.
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Your website says one thing. Your LinkedIn says another. Your emails say something else. Each makes sense on its own, but together they don’t tell one story, and customers and clients feel it even when they can’t name it.
Messaging turns your positioning outward, in your customers’ and clients’ own words.
How it works:
I review what you have. If we built your brand foundation together, this is already done. If not, I start with a brand audit of your three priority platforms.
We set the message. The core message, the tone, and how you sound everywhere.
I write the copy. For your three priority channels, ready to use.
You’ll walk away with:
A Messaging and Voice Guide: your core message, tone, and personality, so every future piece starts from the same place.
Copy for your three priority channels, written and ready to use.
An Implementation Punch List that you or anyone on your team can act on without a briefing.
Investment: Starting at $8,000
Timeline: 6 to 8 weeksWant your marketing to tell one story? Let’s talk.
Testimonials