Services

Get Clarity. Get Aligned. Get Growing.

Because the right strategy starts with clarity, builds alignment, and creates momentum.

Which of these sounds familiar?

  • Caught in activity — creating content, sending emails, and posting on social without a clear strategy to guide it.

  • Struggling with alignment — your marketing efforts don’t consistently reflect your brand or support your goals.

  • Lacking direction — your team is busy, but there’s no cohesive plan driving momentum or growth.

Every organization’s marketing challenges look different — but they almost always fall into one of three stages: clarity, alignment, or growth.

That’s why my services are designed as a connected journey, meeting you exactly where you are. Whether you’re laying the foundation for your brand, building a focused plan to guide your efforts, or looking for ongoing strategic partnership, each engagement builds on the last to help you move forward with confidence and momentum.

Each engagement is designed to meet you where you are — whether that’s defining a stronger foundation, building a plan that drives momentum, or partnering strategically to fuel long-term growth.

Let’s map out the right next step for your marketing — and get you moving forward with clarity and confidence.

1. Brand Clarity Sprint

Perfect if you need to strengthen your foundation before you invest another dollar in marketing.

When marketing feels scattered, it’s usually because the fundamentals aren’t clearly defined. In this 6–8 week sprint, we’ll uncover the essential building blocks that shape how your brand shows up and connects — your ideal client profile (ICP)(the audience most likely to engage with and buy from you), your unique selling proposition (USP) (what sets you apart), and your brand positioning (the space you want to own in your audience’s mind).

Through focused strategy sessions, guided exercises, and thoughtful analysis, we’ll pinpoint who you serve, why you matter, and how to articulate your value clearly and consistently — setting the foundation for everything that follows.

You’ll walk away with:

  • A clearly defined ideal client profile (ICP) — so you’re focused on the audience with the highest growth potential.

  • A sharp, differentiated unique selling proposition (USP) — so you can clearly articulate what makes you stand out.

  • A focused brand positioning framework — so every message, channel, and marketing decision aligns with what matters most.

Timeline: 6-8 weeks

Investment: $7,500

2. Strategic Marketing Plan

Perfect if you already know your audience and positioning but need a clear, focused plan to align your marketing efforts and priorities.

When marketing feels reactive, one-off, or disconnected from your goals, it’s hard to know where to focus next. This engagement helps you cut through the noise and build a strategic action plan that aligns your marketing with your brand, audience, and organizational priorities — so every effort contributes to measurable growth.

Together, we’ll review your current efforts through a strategic lens, identify what’s working (and what’s not), and prioritize where to spend your energy for the greatest impact. The result: a clear, actionable plan that helps you stop spinning your wheels and move forward with confidence.

You’ll walk away with:

  • A strategic assessment of your current marketing efforts — evaluated through the lens of your ideal client profile (ICP), unique selling proposition (USP), and brand positioning.

  • A “Stop, Start, Continue” framework to help you focus resources where they matter most.

  • A 90-day roadmap with clear priorities and quick wins to build momentum.

  • Longer-term opportunities and recommendations to sustain growth over time.

Timeline: 6–8 weeks

Investment: $9,000

3. Strategic Advisory Partner

Perfect if you want ongoing senior-level guidance and a strategic thought partner to help you make smarter decisions, shape growth initiatives, and keep your marketing aligned — without hiring a full-time leader.

Sometimes you don’t need more hands — you need more perspective. Strategic Advising gives you ongoing access to senior-level marketing leadership — someone who can help you make critical decisions, pressure-test ideas, and evolve strategy in real time.

Whether it’s evaluating new growth opportunities, shaping go-to-market plans, or supporting special initiatives, this engagement brings an outside perspective rooted in 25+ years of cross-industry experience — helping you stay focused on what matters most.

You’ll benefit from:

  • Ongoing strategic counsel — so you can make decisions with clarity and confidence.

  • A trusted thought partner — helping you navigate growth challenges and uncover new opportunities.

  • Adaptable support — from annual planning to special projects, tailored to your evolving needs.

Packages starting at $3,000/month

Not sure which engagement fits your needs best?
Let’s talk — we’ll pinpoint where you’re stuck and explore the right next step.

Testimonials

  • "Rita was a valuable addition to our team at BarkleyOKRP. She integrated seamlessly into the agency during a time of need and supported us on two key projects for a tourism client: audience segmentation and international marketing. She was able to work in the strategy and account sides within the agency. Her calm and measured presence on the team was appreciated. It was a joy partnering with her and we highly recommend her for your marketing needs."

    Nick Paul
    President, BarkleyOKRP
    Former Client of Rita Chen Consulting

  • "Rita is a trusted marketing partner to Chicago's First Lady Cruises. She has expertly identified and secured key partnerships that connect us to the vibrant happenings in Chicago. Beyond supporting our leisure tour product, Rita has also secured valuable advertising opportunities with leading meeting and event planner organizations to promote our private events and charter business. This year, her efforts have been crucial as we focus on IPW, which will be held in Chicago in 2025. We appreciate Rita's resourcefulness, transparency, and deep knowledge of the tourism and hospitality industry. "

    Brie Agra
    President, Chicago’s First Lady Cruises
    Client of Rita Chen Consulting

  • “Rita was instrumental in Chicago's remarkable achievement of being named the Best Big City in the U.S. by Condé Nast Traveler readers for seven consecutive years (2017–2023). She revitalized a previously narrow and limited brand into an award-winning image-rich brand with sophistication and variety but more importantly, strategically targeted. This resulted in record occupancy and average daily rate performance. Rita's leadership and mentorship cultivated a talented team, and she managed complex city and state politics with grace. These experiences have enriched her wisdom and paved the way for her entrepreneurial journey, where she now helps transform organizations with her passion for marketing grounded in research and engagement.”

    David Whitaker
    President & CEO, Greater Miami Convention & Visitors Bureau
    Managed Rita at Choose Chicago 2016 - 2021

  • “Rita Chen is a consummate marketer. Strategy and planning are particular strengths. Rita is an agile marketer as well. She has been able to transfer her skills into a variety of arenas with great success. Rita is equally adept at getting things done and with great attention to detail. She embraces technology and leverages it to provide greater impact which is so critical to being a modern marketer. Rita is creative, resourceful and not afraid of the un-navigated.”

    Adrienne Nazon
    Vice President External Relations and Communications, University of Illinois System
    Managed Rita at University of Chicago Booth School of Business 2010 - 2012