Services

Get Clear. Get Aligned. Get Growing.

Where are you stuck?

  • Lost in tactics — spinning on social, email, and content without a strategy.

  • Disconnected marketing — your efforts don’t align with your brand or goals.

  • No clear plan — your team is busy, but momentum isn’t building.

If this sounds familiar, you’re not alone. Most organizations don’t need more marketing activity — they need clarity. I help you uncover the root cause of what’s not working, so you can move forward with focus.

1. Brand Clarity Sprint

Best if you need to clarify your audience, unique value, and brand positioning before moving forward.

In just 6–8 weeks, we’ll cut through the noise and bring clarity to your brand. This sprint is designed for organizations that need focus on three essentials:

  • Ideal Customer Profile (ICP): Who you’re trying to reach and what they value

  • Unique Selling Proposition (USP): Why clients should choose you over others

  • Brand Positioning: How to tell your story with confidence and consistency

Through guided sessions, we’ll uncover insights, test themes, and build a brand framework that positions you for growth.

You’ll walk away with:

  • A clear Ideal Customer Profile (ICP)

  • A sharp Unique Selling Proposition (USP) that sets you apart

  • A refined brand positioning statement

  • Recommendations for where to focus next

Investment: $5,000

2. Strategic Marketing Reset & Action Plan

Best if you already know your audience and positioning but need a clear, focused plan to align efforts and priorities.

When marketing feels reactive, one-off, or disconnected from your goals, it’s hard to know where to focus next. This engagement is designed to cut through the noise and create a strategic action plan that aligns your marketing with your brand, audience, and organizational priorities.

Together, we’ll review your current efforts through a strategic lens, identify what’s working and what’s not, and prioritize where to spend your energy. The result: a clear, actionable plan that helps you stop spinning your wheels and move forward with confidence.

You’ll walk away with:

  • A strategic assessment of your marketing efforts (through the lens of your ICP, USP, and brand positioning)

  • A “Stop, Start, Continue” framework to focus resources where they matter most

  • A 90-day roadmap with clear priorities and quick wins

  • Longer-term opportunities and recommendations to sustain momentum

Timeline: 6–8 weeks

Investment: $7,000

3. Strategic Advisory Partner

Best if you want ongoing senior-level guidance and a thought partner for critical decisions, go-to-market strategies, or special projects.

When you need senior-level marketing insight, I serve as your strategic partner — offering ongoing access to clarity, structure, and creative framing. Whether it’s shaping a go-to-market strategy, guiding a special project, supporting a key pitch, or advising on long-term priorities, this flexible engagement adapts to your needs.

You’ll gain:

  • A trusted advisor for strategy questions, tough decisions, and new opportunities

  • Ongoing access to senior-level marketing expertise

  • Flexible support for projects, pitches, and go-to-market initiatives

  • An outside perspective rooted in 25+ years of cross-industry experience

Packages starting at $3,000/month

Want help deciding which engagement suits you best? Let’s talk.

Testimonials

  • "Rita was a valuable addition to our team at BarkleyOKRP. She integrated seamlessly into the agency during a time of need and supported us on two key projects for a tourism client: audience segmentation and international marketing. She was able to work in the strategy and account sides within the agency. Her calm and measured presence on the team was appreciated. It was a joy partnering with her and we highly recommend her for your marketing needs."

    Nick Paul
    President, BarkleyOKRP
    Former Client of Rita Chen Consulting

  • "Rita is a trusted marketing partner to Chicago's First Lady Cruises. She has expertly identified and secured key partnerships that connect us to the vibrant happenings in Chicago. Beyond supporting our leisure tour product, Rita has also secured valuable advertising opportunities with leading meeting and event planner organizations to promote our private events and charter business. This year, her efforts have been crucial as we focus on IPW, which will be held in Chicago in 2025. We appreciate Rita's resourcefulness, transparency, and deep knowledge of the tourism and hospitality industry. "

    Brie Agra
    President, Chicago’s First Lady Cruises
    Client of Rita Chen Consulting

  • “Rita was instrumental in Chicago's remarkable achievement of being named the Best Big City in the U.S. by Condé Nast Traveler readers for seven consecutive years (2017–2023). She revitalized a previously narrow and limited brand into an award-winning image-rich brand with sophistication and variety but more importantly, strategically targeted. This resulted in record occupancy and average daily rate performance. Rita's leadership and mentorship cultivated a talented team, and she managed complex city and state politics with grace. These experiences have enriched her wisdom and paved the way for her entrepreneurial journey, where she now helps transform organizations with her passion for marketing grounded in research and engagement.”

    David Whitaker
    President & CEO, Greater Miami Convention & Visitors Bureau
    Managed Rita at Choose Chicago 2016 - 2021

  • “Rita Chen is a consummate marketer. Strategy and planning are particular strengths. Rita is an agile marketer as well. She has been able to transfer her skills into a variety of arenas with great success. Rita is equally adept at getting things done and with great attention to detail. She embraces technology and leverages it to provide greater impact which is so critical to being a modern marketer. Rita is creative, resourceful and not afraid of the un-navigated.”

    Adrienne Nazon
    Vice President External Relations and Communications, University of Illinois System
    Managed Rita at University of Chicago Booth School of Business 2010 - 2012