https://www.ritachenconsulting.com/experience daily 0.75 2025-06-30 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Experience https://www.ritachenconsulting.com/experience/brand-choose-chicago monthly 0.5 2023-04-25 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/69a285fc-79f5-48a9-9608-8819dd2a01a1/IMG_0853.jpeg Experience - Brand: Choose Chicago - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ritachenconsulting.com/experience/brand-city-winery-riverwalk monthly 0.5 2022-01-19 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1638325046732-JUWD8W6FCEYJQWT4T1QO/city-winery-riverwalk.jpg Experience - Brand: City Winery Riverwalk https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/b90b3789-d3a0-48f3-9ec5-3665a9dfd6f6/city-winery-riverwalk-rita-table.jpg Experience - Brand: City Winery Riverwalk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ritachenconsulting.com/experience/brand-dreamworks monthly 0.5 2022-01-19 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/ff5f1bdf-b7f2-4e28-8de6-a970cca9fb34/shrek-2.jpg Experience - Brand: DreamWorks https://www.ritachenconsulting.com/experience/brand-choose-chicago-2 monthly 0.5 2023-04-24 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1638324403444-LUQ77BE1V6JT2XWGOT8Z/brand-choose-chicago-first-time-visit.jpg Experience - Brand: Choose Chicago https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1ba837ea-9c7f-4207-9670-be5e55803444/IMG_6505.jpg Experience - Brand: Choose Chicago - Make it stand out 2020 Illinois Excellence in Tourism Award - Best Website - Choose Chicago https://www.ritachenconsulting.com/experience/brand-city-winery-chicago monthly 0.5 2021-12-01 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1638400170585-R75H3AHAFVASBPW678QC/city-winery-chicago-logo.jpg Experience - Brand: City Winery Chicago https://www.ritachenconsulting.com/experience/brand-chicago-booth monthly 0.5 2021-11-22 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/ac0a5e6a-d6ae-45e1-85bd-579a6192858c/chicago-booth-harper-center.jpg Experience - Brand: Chicago Booth https://www.ritachenconsulting.com/experience/brand-nestle monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/71a2faeb-571b-40e9-a655-d02cc84ca596/IMG_7085.jpg Experience - Brand: Nestle https://www.ritachenconsulting.com/about daily 0.75 2025-09-11 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/df03e005-aadb-4031-accc-5b27bc0db767/Proofs+Rita+Chen02.jpg About - Hi! I’m Rita — your strategic marketing thought partner. After 25+ years leading brands in tourism, hospitality, and entertainment—from DreamWorks to City Winery—I realized the work I love most isn’t just about campaigns. It’s about clarity, momentum, and partnership: helping teams move from complexity to confidence. That realization led me to launch Rita Chen Consulting, a WBENC-certified Women Business Enterprise (WBE) rooted in partnership, strategic clarity, and thoughtful structure. Today, I collaborate with growth-minded teams to co-create marketing that inspires, aligns, and fuels intentional growth—with empathy, curiosity, and plenty of heart. I thrive in the messy middle: helping clients uncover what matters, connect the dots, and find the smartest way forward. The Explorer in Me When I’m not advising clients or digging into audience insights, you’ll find me hiking six days through Scotland, exploring Chicago by foot and bike along its major waterways, or cooking gluten/dairy/grain-free meals (find me at @TritaEats). And yes—I once helped pull off a surprise Prince concert that sold out in 33 minutes. If you’re looking for a grounded, strategic partner who brings both insight and heart to the work, we might be a good fit. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg About https://www.ritachenconsulting.com/contact daily 0.75 2025-06-30 https://www.ritachenconsulting.com/home daily 1.0 2025-09-10 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/34e7656c-a0e7-48f4-b8a8-bce8fb1e780b/Proofs+Rita+Chen03.jpg Home - Marketing that Inspires Action. Strategy that Moves You Forward. I partner with growth-minded teams to bring clarity to your vision, uncover smart pathways, and build marketing that connects deeply and fuels intentional growth. With a background in tourism, hospitality, and entertainment, I understand how to navigate complex landscapes, reach diverse audiences, and bring big ideas to life—strategically and creatively. Whether you’re refining your story, aligning your team, or launching something new, I help you focus on what matters most—and channel your energy where it will make an impact. As a WBENC-certified Women’s Business Enterprise, I bring an inclusive, collaborative lens—making space for diverse perspectives at every stage, from insight generation to strategy execution. Let’s replace complexity with clarity—and convert momentum into meaningful growth. https://www.ritachenconsulting.com/privacy daily 0.75 2021-11-18 https://www.ritachenconsulting.com/404-page-not-found daily 0.75 2022-01-13 https://www.ritachenconsulting.com/services daily 0.75 2025-10-14 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Services