https://www.ritachenconsulting.com/experience daily 0.75 2026-10-12 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Experience https://www.ritachenconsulting.com/experience/brand-choose-chicago monthly 0.5 2026-10-12 https://video.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1ecfe79c-ebb8-4ee0-be4a-07d6a85120a2/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1ecfe79c-ebb8-4ee0-be4a-07d6a85120a2/thumbnail Experience - Six Years. $2 Billion. And a Jump in Times Square. Times Square, 2022. Chicago named Best Big City in the U.S. for the sixth consecutive year. Yes, I bought the shirt. https://www.ritachenconsulting.com/experience/brand-city-winery-riverwalk monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1638325046732-JUWD8W6FCEYJQWT4T1QO/city-winery-riverwalk.jpg Experience - They Named a Table After Me. https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/b90b3789-d3a0-48f3-9ec5-3665a9dfd6f6/city-winery-riverwalk-rita-table.jpg Experience - They Named a Table After Me. - Make it stand out Rita's Table — Chicago Riverwalk, City Winery. A surprise gift from the team. The nameplate didn't survive the Chicago summers, but the story did https://www.ritachenconsulting.com/experience/brand-dreamworks monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/ff5f1bdf-b7f2-4e28-8de6-a970cca9fb34/shrek-2.jpg Experience - Ultimate Movie Night https://www.ritachenconsulting.com/experience/brand-choose-chicago-2 monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1638324403444-LUQ77BE1V6JT2XWGOT8Z/brand-choose-chicago-first-time-visit.jpg Experience - Choose Chicago — Building a Website Worth the City https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1ba837ea-9c7f-4207-9670-be5e55803444/IMG_6505.jpg Experience - Choose Chicago — Building a Website Worth the City - Make it stand out 2020 Illinois Excellence in Tourism Award - Best Website - Choose Chicago https://www.ritachenconsulting.com/experience/brand-city-winery-chicago monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1638400170585-R75H3AHAFVASBPW678QC/city-winery-chicago-logo.jpg Experience - 400 Tickets. 33 Minutes. Prince. https://www.ritachenconsulting.com/experience/brand-chicago-booth monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/ac0a5e6a-d6ae-45e1-85bd-579a6192858c/chicago-booth-harper-center.jpg Experience - Chicago Booth — When a Viewbook Becomes a Movement https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/3e191ea9-f03d-411a-9315-0f59f98d3fa7/tempImageKTzUHP.jpg Experience - Chicago Booth — When a Viewbook Becomes a Movement - Make it stand out My going-away plaque from the Chicago Booth marketing team — written in Viewbook format, naturally. "We Have Fake Plants!" is a reference to the creative problem-solving that went into every student shoot. Possibly my favorite professional keepsake. https://www.ritachenconsulting.com/experience/brand-nestle monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/71a2faeb-571b-40e9-a655-d02cc84ca596/IMG_7085.jpg Experience - Candy, Margin, and the Art of Counting Pennies https://www.ritachenconsulting.com/about daily 0.75 2026-05-08 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg About https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/df03e005-aadb-4031-accc-5b27bc0db767/Proofs+Rita+Chen02.jpg About - Hi, I’m Rita. I connect the dots you’re too close to see. I’ve sat in every marketing seat: manager, director, VP. For 25 years I led marketing across tourism, entertainment, CPG, higher education, and B2B, from 3M to DreamWorks to City Winery to Choose Chicago. I helped Chicago earn the title of Best Big City in the U.S., and I helped City Winery see an opportunity on the Riverwalk before anyone else did. Then I built a business from nothing. So I know what it’s like to make the call with nobody to ask. My approach starts with listening. I ask questions until the real reason shows up, and I tell you what I see, not what’s easiest to say. Rita Chen Consulting is a WBENC-certified Women’s Business Enterprise. I bring diverse perspective and inclusive thinking into every engagement, as part of how I see and solve problems. The Explorer in Me I’ve always gone looking for the root cause. In marketing, it’s why customers and clients choose you. In my own life, it’s what keeps me strong and well. That’s how strength training became a habit, and how TritaEats was born, where I explore food as medicine. When I’m not with clients, you’ll also find me hiking in Scotland or biking the lakefront. And yes, I once helped pull off a surprise Prince concert that sold out in 33 minutes. Helping you become the obvious choice. Want to hear the Prince story? https://www.ritachenconsulting.com/contact daily 0.75 2026-05-05 https://www.ritachenconsulting.com/home daily 1.0 2026-05-08 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/34e7656c-a0e7-48f4-b8a8-bce8fb1e780b/Proofs+Rita+Chen03.jpg Home - Do you know why people choose you? Do you know why they bought? Do you know why they bought again? Most companies spend money on marketing and hope it works. I find out why their customers and clients really choose them, so everything they spend after that has a reason behind it. You may have data on who bought and when. That is not the same as knowing why they picked you over the other option, or what almost stopped them. I help founders and presidents stop guessing at their marketing. https://www.ritachenconsulting.com/privacy daily 0.75 2021-11-18 https://www.ritachenconsulting.com/404-page-not-found daily 0.75 2022-01-13 https://www.ritachenconsulting.com/services daily 0.75 2026-07-29 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Services