https://www.ritachenconsulting.com/experience daily 0.75 2026-05-01 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Experience https://www.ritachenconsulting.com/experience/brand-choose-chicago monthly 0.5 2026-04-10 https://www.ritachenconsulting.com/experience/brand-city-winery-riverwalk monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1638325046732-JUWD8W6FCEYJQWT4T1QO/city-winery-riverwalk.jpg Experience - They Named a Table After Me. https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/b90b3789-d3a0-48f3-9ec5-3665a9dfd6f6/city-winery-riverwalk-rita-table.jpg Experience - They Named a Table After Me. - Make it stand out Rita's Table — Chicago Riverwalk, City Winery. A surprise gift from the team. The nameplate didn't survive the Chicago summers, but the story did https://www.ritachenconsulting.com/experience/brand-dreamworks monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/ff5f1bdf-b7f2-4e28-8de6-a970cca9fb34/shrek-2.jpg Experience - Ultimate Movie Night https://www.ritachenconsulting.com/experience/brand-choose-chicago-2 monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1638324403444-LUQ77BE1V6JT2XWGOT8Z/brand-choose-chicago-first-time-visit.jpg Experience - Choose Chicago — Building a Website Worth the City https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1ba837ea-9c7f-4207-9670-be5e55803444/IMG_6505.jpg Experience - Choose Chicago — Building a Website Worth the City - Make it stand out 2020 Illinois Excellence in Tourism Award - Best Website - Choose Chicago https://www.ritachenconsulting.com/experience/brand-city-winery-chicago monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1638400170585-R75H3AHAFVASBPW678QC/city-winery-chicago-logo.jpg Experience - 400 Tickets. 33 Minutes. Prince. https://www.ritachenconsulting.com/experience/brand-chicago-booth monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/ac0a5e6a-d6ae-45e1-85bd-579a6192858c/chicago-booth-harper-center.jpg Experience - Chicago Booth — When a Viewbook Becomes a Movement https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/3e191ea9-f03d-411a-9315-0f59f98d3fa7/tempImageKTzUHP.jpg Experience - Chicago Booth — When a Viewbook Becomes a Movement - Make it stand out My going-away plaque from the Chicago Booth marketing team — written in Viewbook format, naturally. "We Have Fake Plants!" is a reference to the creative problem-solving that went into every student shoot. Possibly my favorite professional keepsake. https://www.ritachenconsulting.com/experience/brand-nestle monthly 0.5 2026-04-10 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/71a2faeb-571b-40e9-a655-d02cc84ca596/IMG_7085.jpg Experience - Candy, Margin, and the Art of Counting Pennies https://www.ritachenconsulting.com/about daily 0.75 2026-05-01 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg About https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/df03e005-aadb-4031-accc-5b27bc0db767/Proofs+Rita+Chen02.jpg About - Hi, I'm Rita — and I've spent 25 years figuring out why some marketing works and most doesn't. After 25+ years leading marketing across tourism, entertainment, CPG, and higher education — from DreamWorks to City Winery to Choose Chicago — I launched Rita Chen Consulting because I wanted to do the work I love most: helping leaders and organizations find the foundation underneath their marketing, understand their audience, and build something that actually drives growth. Helping others achieve their goals is what rewards me. That hasn't changed in 25 years. My why is simple. I am genuinely rewarded by helping others succeed. My approach starts with listening. Before I make a single recommendation, I want to understand your business from the inside: the context, the complexity, and the opportunity hiding underneath. That relentless curiosity is what separates strategy that looks good on paper from marketing that actually produces results. I've helped Chicago earn the title of Best Big City in the U.S. seven consecutive years. I helped City Winery see an opportunity on the Riverwalk before anyone else did. I've helped a founder ten years into her practice clearly define her ICP, USP, and brand positioning — now everything she puts into the world tells the same story. What stays constant is the belief that great marketing starts with deeply understanding who you're trying to reach and why it matters to them. Rita Chen Consulting is a WBENC-certified Women's Business Enterprise. I bring diverse perspective and inclusive thinking into every engagement. Not as a credential. As part of how I see and solve problems. The Explorer in Me When I'm not advising clients or digging into audience insights, you'll find me hiking through Scotland, exploring Chicago by bike along the lakefront, strength training at the gym, or experimenting in the kitchen at TritaEats — where I explore food as medicine and share how nourishing yourself well is its own kind of strategy. And yes — I once helped pull off a surprise Prince concert that sold out in 33 minutes. If any of this resonates — or you want to hear about the Prince story — I'd love to connect. https://www.ritachenconsulting.com/contact daily 0.75 2026-04-10 https://www.ritachenconsulting.com/home daily 1.0 2026-04-24 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/69a285fc-79f5-48a9-9608-8819dd2a01a1/IMG_0853.jpeg https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/b90b3789-d3a0-48f3-9ec5-3665a9dfd6f6/city-winery-riverwalk-rita-table.jpg https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/34e7656c-a0e7-48f4-b8a8-bce8fb1e780b/Proofs+Rita+Chen03.jpg Home - The strategy your marketing has been missing. Most marketing doesn't fail because of bad execution. It fails because the foundation was never solid to begin with: no clear picture of who you're actually trying to reach, no honest positioning, no messaging that sounds like the business it's supposed to represent. I help growth-minded leaders pause before they commit to the next campaign, the next rebrand, the next big investment, and ask whether what's underneath it is solid. That means listening before recommending, immersing myself in your business until the picture is clear, and telling you what I actually see, not what's easiest to say. With 25 years across tourism, entertainment, CPG, and higher education, I bring the kind of cross-industry fluency that lets me see what's really going on and what to do about it. As a WBENC-certified Women's Business Enterprise, I bring diverse perspective and inclusive thinking into every engagement. Not as a credential. As part of how I see and solve problems. Ready to explore how I can help? https://www.ritachenconsulting.com/privacy daily 0.75 2021-11-18 https://www.ritachenconsulting.com/404-page-not-found daily 0.75 2022-01-13 https://www.ritachenconsulting.com/services daily 0.75 2026-04-30 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Services