https://www.ritachenconsulting.com/experience daily 0.75 2026-04-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Experience https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Experience https://www.ritachenconsulting.com/experience/brand-choose-chicago monthly 0.5 2026-04-09 https://www.ritachenconsulting.com/experience/brand-city-winery-riverwalk monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1638325046732-JUWD8W6FCEYJQWT4T1QO/city-winery-riverwalk.jpg Experience - They Named a Table After Me. https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/b90b3789-d3a0-48f3-9ec5-3665a9dfd6f6/city-winery-riverwalk-rita-table.jpg Experience - They Named a Table After Me. - Make it stand out Rita's Table — Chicago Riverwalk, City Winery. A surprise gift from the team. The nameplate didn't survive the Chicago summers, but the story did https://www.ritachenconsulting.com/experience/brand-dreamworks monthly 0.5 2022-01-19 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/ff5f1bdf-b7f2-4e28-8de6-a970cca9fb34/shrek-2.jpg Experience - Brand: DreamWorks https://www.ritachenconsulting.com/experience/brand-choose-chicago-2 monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1638324403444-LUQ77BE1V6JT2XWGOT8Z/brand-choose-chicago-first-time-visit.jpg Experience - Choose Chicago — Building a Website Worth the City https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1ba837ea-9c7f-4207-9670-be5e55803444/IMG_6505.jpg Experience - Choose Chicago — Building a Website Worth the City - Make it stand out 2020 Illinois Excellence in Tourism Award - Best Website - Choose Chicago https://www.ritachenconsulting.com/experience/brand-city-winery-chicago monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/1638400170585-R75H3AHAFVASBPW678QC/city-winery-chicago-logo.jpg Experience - 400 Tickets. 33 Minutes. Prince. https://www.ritachenconsulting.com/experience/brand-chicago-booth monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/ac0a5e6a-d6ae-45e1-85bd-579a6192858c/chicago-booth-harper-center.jpg Experience - Chicago Booth — When a Viewbook Becomes a Movement https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/3e191ea9-f03d-411a-9315-0f59f98d3fa7/tempImageKTzUHP.jpg Experience - Chicago Booth — When a Viewbook Becomes a Movement - Make it stand out My going-away plaque from the Chicago Booth marketing team — written in Viewbook format, naturally. "We Have Fake Plants!" is a reference to the creative problem-solving that went into every student shoot. Possibly my favorite professional keepsake. https://www.ritachenconsulting.com/experience/brand-nestle monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/71a2faeb-571b-40e9-a655-d02cc84ca596/IMG_7085.jpg Experience - Brand: Nestle https://www.ritachenconsulting.com/about daily 0.75 2026-04-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg About https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/df03e005-aadb-4031-accc-5b27bc0db767/Proofs+Rita+Chen02.jpg About - Hi, I'm Rita — strategic marketer, curious researcher, and your thinking partner for what comes next. My path to entrepreneurship wasn't a straight line — and I wouldn't have it any other way. After 25+ years leading marketing across tourism, hospitality, entertainment, CPG, and higher education — from DreamWorks to City Winery to Choose Chicago — I launched Rita Chen Consulting because I wanted to do the work I love most: helping leaders and organizations find clarity, understand their audience, and build marketing that actually moves people. My approach starts with listening. Before I make a single recommendation, I want to understand your business from the inside — the context, the complexity, and the opportunity hiding underneath. That curiosity is what separates strategy that looks good on paper from marketing that drives real results. I've helped Chicago earn the title of Best Big City in the U.S. seven consecutive years. I helped City Winery see an opportunity on the Riverwalk before anyone else did. I've worked as a team of one and led teams of ten. What stays constant is the belief that great marketing starts with deeply understanding who you're trying to reach — and why it matters to them. Rita Chen Consulting is a WBENC-certified Women's Business Enterprise. I bring diverse perspective and inclusive thinking into every engagement — not as a credential, but as part of how I see and solve problems. The Explorer in Me When I'm not advising clients or digging into audience insights, you'll find me hiking through Scotland, exploring Chicago by bike along the lakefront, or experimenting in the kitchen at TritaEats — where I explore food as medicine and share how nourishing yourself well is its own kind of strategy. And yes — I once helped pull off a surprise Prince concert that sold out in 33 minutes. What I Believe These are the values that guide how I work and who I work with. Curiosity — My why is to help you figure out your why. I ask the question behind the question before I make a single recommendation — because clarity and confidence come through curiosity, not assumption. Integrity — I tell you what I actually see, not what's easiest to say. Honest counsel is the only kind worth having. Growth — I invest in my own learning alongside my clients' — because I can only take you as far as I'm willing to go myself. The goal is always transformation, not just deliverables. Relationship — I show up for people without an agenda and stay connected over years, not just projects. The best work of my career has come from relationships that started long before a scope of work existed. Service — To be of service is why I do this work. I measure success not by the size of an engagement but by whether it mattered — to your business, your audience, and the community around you. If any of this resonates, I'd love to connect. https://www.ritachenconsulting.com/contact daily 0.75 2025-06-30 https://www.ritachenconsulting.com/home daily 1.0 2026-04-09 https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/69a285fc-79f5-48a9-9608-8819dd2a01a1/IMG_0853.jpeg https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/b90b3789-d3a0-48f3-9ec5-3665a9dfd6f6/city-winery-riverwalk-rita-table.jpg https://images.squarespace-cdn.com/content/v1/6154f2671643c850f5d48303/34e7656c-a0e7-48f4-b8a8-bce8fb1e780b/Proofs+Rita+Chen03.jpg Home - Marketing that Inspires Action. Strategy that Moves You Forward. I help growth-minded leaders pause before they pivot — gaining the clarity and alignment that makes every marketing effort count. My work starts with listening. Before I make a single recommendation, I want to understand your business from the inside: who your audience really is, what's working, what isn't, and why. That curiosity is what separates strategy that looks good on paper from marketing that actually moves people. Over 25 years across tourism, entertainment, CPG, and higher education, I've helped brands navigate complexity, reach new audiences, and find the story that makes them worth paying attention to. Whether you're refining your positioning, understanding your audience more deeply, or figuring out where to focus, I bring structure, creativity, and honest counsel — and I stay with you through the hard parts. As a WBENC-certified Women's Business Enterprise, I bring diverse perspective and inclusive thinking into every engagement — not as an add-on, but as part of how I see and solve problems. To be of service is why I do this work. Let's figure out your why — together. https://www.ritachenconsulting.com/privacy daily 0.75 2021-11-18 https://www.ritachenconsulting.com/404-page-not-found daily 0.75 2022-01-13 https://www.ritachenconsulting.com/services daily 0.75 2026-04-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Services